It means a lot, especially to kids. I know of someone who gets rashes whenever his clothes are washed using a famous “bareta” so his wife ends up using this expensive detergent from the US just for his clothes. It’s no joke! When you use detergents, these chemicals seep into your clothes and eventually into your skin. Lucky for me I care enough for my clothes that I handwash the delicate fabrics and because I want my clothes to smell nice, I use a fabric conditioner. Imagine my smile when I saw that Del, a local product, is hypoallergenic! My husband is allergic to a lot of things too, so Del really works for us. Del is so much better than buying it’s imported counterpart. It’s cheaper, works just as good (if not better) and is hypoallergenic. Good for me and my husband. I bet it will work for your kids too!